In response to systemic racial injustices, over the past few weeks, some brands have been making performative posts, others have pulled up to show the underlying problems in the fashion and beauty industries, and others have been making donations. But regardless of spending power, one way we can all directly support smaller companies is by shopping via Black-owned Etsy shops. 

If there is one thing that rings true is that both brands and buyers have the power to distribute wealth in America and effect long-term change. While it is great to shop Black-owned, Latinx-owned, and indigenous brands anywhere (and anytime) you can, what better time to support Black-owned businesses than Juneteenth?

Juneteenth, a combination of June and 19th, is a day where communities all over the country celebrate when the United States ended its practice of enslavement. Though it might not be a…

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