Following the wave of protests that have erupted around the world after the murder of George Floyd, a number of fashion and beauty brands have been more vocal to supporting the Black Lives Matter movement. While allyship comes in many forms, one of the many ways brands (and people) can help in the fight against systemic racism is by financially supporting organizations and Black-owned businesses.
Right now, donations are far more useful than posting a black square on social media. Here are some fashion and beauty brands who have stepped up:
Cult favorite beauty brand Glossier is donating an upward of $1 million dollars to fight systemic racism. They are donating $500,000 to Black Lives Matter, The NAACP Legal Defense and Educational Fund, The Equal Justice Initiative, The Marsha P. Johnson Institute, and We The Protestors. The other additional $500,000 will be in the form of…