Hafsa Lodi is an American journalist who has been covering fashion in the Middle East for the past decade. Her debut non-fiction book, Modesty: A Fashion Paradox, published by Neem Tree Press, launched in June 2020 and explores the causes, controversies, and key players of the global modest fashion movement. Here is an exclusive excerpt from her book exploring modest fashion bloggers as “ambassadors” of Islam. 

While levels of modest dress differ among practicing Muslims, the headscarf is seen to be “the single most obvious marker of faith – even more unambiguous than a beard or turban,” according to Muslim convert Pamela Taylor. Muslim modest fashion bloggers who wear some form of the headscarf and are thus visibly Muslim have become a new breed of ambassadors for Islam, particularly in the West.

Modest fashion photographer Nicole Najmah Abraham says that Muslim women who…

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