We have enjoyed Steven Meisel’s Max Mara campaigns since 2016. That’s because the legendary lensman provides stunning imagery for the Italian fashion label’s ads by capturing everyone from Gigi Hadid to Fei Fei Sun to Grace Elizabeth. Unfortunately, last season’s campaign fell completely flat. So we’re happy to see a stark change for Fall 2020. Brigitte Niedermair replaces Meisel as campaign photographer ushering in Anna Ewers as the brand’s fresh face. The firm forum favorite (styled by Carine Roitfeld) poses in the studio for the series of utterly beautiful and charming portraits.


Members of our forums immediately began raving about the outcome. “I love this! I mean I do love Anna, but even without being bias, I like the vintage nature of the photos. It’s classic and beautiful,” approved bluestar.

“It’s very soft and classic indeed, I love…

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