As people stand up globally in honor of George Floyd and the #BlackLivesMatter movement, designers, brands, and celebrities are joining the cause. London-based brand ASAI in particular is using an iconic Rihanna style moment to raise funds.

As reported by Dazed, British-Chinese-Vietnamese designer A Sai Ta, the mind behind the brand, has brought one of Rihanna’s most viral outfits back into production to support the Black Lives Matter movement. Rihanna wore the tie-dye, hot pink asymmetric mini dress — designed by A Sai Ta — in a viral slo-mo video that quickly shook the internet last summer. While the dress was initially made only for Fenty Beauty creator, it’s now available to purchase by all.

As announced by the brand on Instagram, the dress is now being sold by ASAI for 300€ (or, roughly $333) with all profits benefiting three charities: Black Lives Matter, Solace…

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