As consumers gravitate toward eco-friendly beauty more and more, established brands are also shifting their gears. To kickstart 2021, beloved brand Beautyblender is launching its first plant-based product.

Dubbed the Bio Pure makeup sponge, this is Beautyblender’s first plant-based product, but the brand is no stranger to eco-efficient beauty inventions. As noted in a press release, as the first-of-its-kind reusable sponge, the original pink Beautyblender was born as a solution to reduce waste in the industry. Now, the Bio Pure makeup sponge is taking reducing waste to a whole new level. How? It all boils down to science and research. Here are some of the facts you need to know.

As expected, the material has a lot to do with what makes this product sustainable. The new Beautyblender Bio Pure features a new exclusive foam, called BioPlush™. Despite featuring new materials, this…

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