Black Is Beautiful is a monthly column dedicated to Black-owned beauty brands and the founders behind them. These entrepreneurs all have a story to tell. Beauty has always been an important aspect of the Black community — from the way we experiment with our hairstyles and nails to the bold-hued cosmetics that pop on our melanin.

Shontay Lundy had very little knowledge of skin care growing up. “I grew up washing my face with [bar] soap, and my first dermatologist appointment came at the age of 25,” Lundy tells Teen Vogue. But after being underwhelmed by the sunscreen options available to Black women that didn’t leave a white cast, Lundy decided to take a chance and launch her own. In 2016, she introduced the world to Black Girl Sunscreen, with the tagline “made by women of color, for people of color, because we get sunburned too.” The chemical sunscreen, made with natural…

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