On August 20, legendary fashion house Chanel is officially launching an eyeglass e-commerce option in the United States. With over 300 unique products, now available on chanel.com, eyeglasses are only the brand’s second fashion product category that’s now available to purchase in the US, following sunglasses. 

The category’s inaugural Fall 2020 eyeglass collection is inspired by Chanel’s emblematic tweed, according to a press release issued by the fashion house. The new e-commerce will allow customers to sort out styles by theme, frame shape, and color. The site will also feature a virtual try-on function, as well as a new optical size guide to ensure you find the perfect style and fit from the comfort of your home.

Ordering from the new eyeglass e-commerce is a multilayered experience. First, individuals may choose from the wide selection of frames available. Then, they are guided…

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