Cheerful kids summer shoot from Yporqué today to help cheer us up a bit in the current climate.

The new SS20 collection is divided into four lines linked to four coloured stripes.

#RESPECT_THE_LOCALS is the first line, inspired by the global concerns regarding oceans.

#THINK_FUN is the second attitude, to follow as a lifestyle.

#BREAK_THE_RULES is the most active rule, inviting the use of the power of our voices to change the world.

#LEAVE_YOUR_MARK corresponds
to the colour green, thought to leave a positive and peaceful footprint on our planet.

The summer collection has expanded the swimwear line which is made from recycled plastics from the ocean. Ten plastic bottles can make one jacket.The Yporqué recycled fabric comes from Seaqual, a company dedicated to upcycling marine plastic into high-quality new fabrics and in doing so to challenge marine pollution.

The brand also loves to create messages based on optimism, a good sense of humour and positivity.

Bold and bright stripes from Yporque for summer 2020 kids fashion

Bold and bright stripes from Yporqué for summer 2020 kids fashion

 

Cheerful kids summer shoot from Yporqué for the 2020 fashion season

Cheerful kids summer shoot from Yporqué for the 2020 fashion season

 

Swimwear and other beach styles are made using a textile from recycled marine waste plastic bottles

Swimwear and other beach styles are made using a textile from recycled marine waste plastic bottles

 

It takes ten plastic bottles to make one of these jackets by Yporque

It takes ten plastic bottles to make one of these jackets by Yporqué

 

Kids swimwear with the new important fringe fashion trend at Yporque

Kids swimwear with the new important fringe fashion trend at Yporqué

 

Yporque do a great set of pool slides for kids too

Yporqué do a great set of pool slides for kids too

 

Respect for the locals is part of the Yporque summer campaign

Respect for the locals is part of the Yporqué summer campaign

 

Boys and girls Dinowear for summer 2020 fun at Yporque

Boys and girls Dinowear for summer 2020 fun at Yporqué

 

Summer swim kids fashion trends from Yporque SS20

Summer swim kids fashion trends from Yporqué  SS20

All photos from Yporqué – all rights reserved

Posts copyright Smudgetikka – no reproduction without permission 2009-2020

 

 

 

 

 

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