Circular kids fashion from Kidswear Collective is featured in a new shoot by Ulla Nyeman to celebrate the site being featured soon on the Selfridges online shopping portal.

The edit – curated by Selfridges – will initially launch with 30 designer pre-loved pieces, with more being regularly added to the website.

Star items include a Dior leather bomber jacket for £560 from £1,500 and an in-season Loro Piana trench coat for £470 from £1,795.

The development follows Kidswear Collective successfully launching a pop-up in Selfridges Oxford Street in the department store’s fourth floor earlier this year, as well as a trial pop-up in Selfridges Trafford which opened in October.”

Shoshana Kazab, Kidswear Collective’s founder says, “We want to change the perception of what pre-loved looks like and working in partnership with innovative, market leading retailers such as…

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