Spring is just around the corner and Coach is kicking off the season with some pretty hefty star power.
On March 4, the label unveiled its new campaign, titled “Originals Go Their Own Way,” which highlights people who have taken an off-the-beaten-path approach to creativity. According to the brand, the campaign is a celebration of “authenticity, individuality and self-expression” and captions people for doing things, well, their own way. To help spread the message, Coach has brought on some big names.
Megan Thee Stallion, Paloma Elsesser, Jennifer Lopez, stylist Matthew Mazur, Malaysian singer Yuna, and actor and global face of Coach menswear, Michael B. Jordan, have all been tapped to lead the campaign. Each of these six stars have forged their own path in their respective industries, making them powerful voices in their fields so it’s no surprise Coach selected them as its “originals.”
To launch the campaign, Coach unveiled a series of videos on YouTube. Shot by Santiago Sierra Soler, are all set in New York City, Coach’s home turf since 1941, and are meant to evoke the brand’s vision through the eyes of creative director Stuart Vevers.
In each video, the celebs are asked three questions: “What’s your thing?”, “What’s your superpower?” and finally, “Why are you an original?” Their answers are something special — Yuna apparently has a strong “focus face” while J.Lo’s pretty proud of her “Bronx New York sensibility,” saying that maintaining a survival-mode mentality keeps her work “fresh.” Michael B. Jordan even pays homage to his alma mater in his featuring Newark Arts High School students.
Seeing J.Lo and Megan Thee Stallion among this star-studded cast shouldn’t come as a surprise either. J.Lo has repped the brand as far back as 2002, prominently featuring Coach bags in the music video for her song “All I Have.” As far as Megan is concerned, she’s been slaying it with Coach as of late — she earned a Coach brand ambassador spot near the end of 2019 before fronting the label’s holiday campaign.
Other campaign faces also have a strong connection to the brand. Yuna has been spotted at Coach shows as far back as 2015 and even sat front row alongside fellow campaign face Paloma Elsesser at the label’s recent New York Fashion Week FW2020 presentation.
If you want to know the answers to these three questions from all six stars, you can check out all of the campaign videos below:
Let us slide into your DMs. Sign up for the Teen Vogue daily email.
Want more from Teen Vogue? Check this out: Selena Gomez’s See-Through Turtleneck Is My New Winter Uniform