Popular cosmetics brand ColourPop has launched a new foundation line with an initial offering of no less than 42 shades!
On July 9, ColourPop released the new “Pretty Fresh” foundation via ULTA Beauty. The line is now also available on ColourPop’s own website. According to a sneak peek offered on ColourPop’s Instagram, the foundation’s 42 shades are separated into six different groups: Deep dark, dark, medium dark, medium, light, and fair.
Part of The Pretty Fresh Collection, ColourPop’s new range also features concealers, tinted moisturizers, a primer and setting spray — the first two also in a wide variety of shades.
The range in foundation and concealer shades is one of the many ways the beauty industry is holding itself accountable regarding diversity and inclusion. Many brands have been criticized in the past for not offering tones to cater to their full customer base. As…