As the go-to aesthetician for the likes of Lili Reinhart and Demi Lovato, Renée Rouleau knows how to keep skin looking fresh. And in a blog post recently rediscovered by Hola, Rouleau shared a secret tip that is sure to change your skincare game forever.

Unlike other skincare guides that often include loads of expensive creams and moisturizers, Rouleau’s favorite tip is not about products, but timing. In a post titled “Renée’s 10 Skin Care Rules She Swears By,” the skin expert reveals that one of the most important aspects of any skincare product is not how but when you apply it.

“After washing the face and patting dry with a towel, your bare skin is most vulnerable to dehydration through a process called ‘osmosis,’” she details in the post. What does that mean? Essentially, as she explains, “you have a 60-second window before moisture evaporation will occur.”

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