Designer Prabal Gurung aims to bring hope, optimism, and global awareness to a broader audience with his latest fashion initiative: iMPOWER.

Officially launching today, September 28, Gurung’s new lifestyle brand combines the designer’s stellar eye for style with a philanthropic ethos, aimed at giving back to global communities in need. The brand’s first collection, available exclusively at, features four face masks, each designed with unique, vibrant prints — pink leaves, black and blue floral, and blue Zebra-like stripes — retailing for $14.


With each collection, iMPOWER will give back and donate to a leading group for worldwide change. The brand’s first “iMPOWER Impact Donation” will be made to the CDC Foundation, a timely and perfect organization to tie to the face mask launch. According to a press release, Gurung, “created iMPOWER to offer…

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