Given the pandemic and social distancing restrictions, content shot pre-pandemic is helping magazines produce “new” issues, especially British ELLE. Farrah Storr opted to repurpose a shoot with Margarita Gambles from its German counterpart for last month’s edition. This month, the mag looks to its American cousin for its August 2020 issue recycling a Dua Lipa cover shoot. Originally part of U.S. ELLE’s May 2020 issue, Storr selects a close-up shot of the Brit songstress captured by Zoey Grossman for the bold and eye-catching cover.

IMAGE: ELLEUK.COM

The cover sure got a reaction from our forum members. “So damn ugly and dated. Canadian ELLE did a much better reprint of this editorial,” Srdjan pointed out.

“Farrah really wants herself to be remembered as the EIC who brought back reprints in 2020. Her tenure has been infested with reprints. It’s not cute. I mean come on!…

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