If you’ve been scrolling on Instagram this summer, chances are you’ve stumbled upon someone donning Farai London’s abstract art, cutout dress. The brand’s signature dresses have been seen on anyone from Kylie Jenner and rapper Mulatto to a plethora of fashion enthusiasts. The dress has become an “it girl” staple almost overnight — almost literally. Farai London officially launched in July 2020. 

For most designers, especially Black designers, brand growth and exposure can take a long time to build but MaryAnn Msengi, the Black creative behind the London-based brand, has had a whirlwind of a first official month in business. In its first and only month in business, her brand’s signature dress, dubbed the Gaia, was worn by Kylie Jenner and of course, she captured it for Instagram. MaryAnn tells Teen Vogue she “didn’t expect the reception” she gained and couldn’t…

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