We were definitely disappointed when Miuccia Prada ditched Steven Meisel as Prada’s campaign photographer back in 2017. Since then, we’ve endured several underwhelming Willy Vanderperre campaigns, witnessed a Drew Vickers and Keizo Kitajima pairing and tolerated Jamie Hawkesworth’s Spring 2020 offering. Following the news that Raf Simons is the brand’s new co-creative director, change is once again in the air over at Prada. Shot by David Sims and styled by Olivier Rizzo, the Pre-Fall 2020 campaign features Freja Beha Erichsen showcasing the bold and print-heavy collection.


The campaign was an absolute hit on our forums. “Yes! Thank you! Finally! This works from the beginning to the end because the campaign — and the collection — is quintessential Prada. Makes me want to spend money on the brand again,” declared RaisinBoy.

“This is really great. Reminds…

Continue Reading to the Source


Please enter your comment!
Please enter your name here