We were definitely disappointed when Miuccia Prada ditched Steven Meisel as Prada’s campaign photographer back in 2017. Since then, we’ve endured several underwhelming Willy Vanderperre campaigns, witnessed a Drew Vickers and Keizo Kitajima pairing and tolerated Jamie Hawkesworth’s Spring 2020 offering. Following the news that Raf Simons is the brand’s new co-creative director, change is once again in the air over at Prada. Shot by David Sims and styled by Olivier Rizzo, the Pre-Fall 2020 campaign features Freja Beha Erichsen showcasing the bold and print-heavy collection.

IMAGE: VOGUE.IT

The campaign was an absolute hit on our forums. “Yes! Thank you! Finally! This works from the beginning to the end because the campaign — and the collection — is quintessential Prada. Makes me want to spend money on the brand again,” declared RaisinBoy.

“This is really great. Reminds…

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