Yesterday, Givenchy announced the appointment of its new designer, effective of today. Matthew M. Williams, the 34-year-old founder of luxury streetwear-inspired label 1017 ALYX 9SM, known simply as Alyx, will be its new creative director. Matthew M. Williams will take on all creative responsibilities for Women’s and Men’s collections. This marks the designer’s first major director role and a new direction for the LVMH-owned brand. He succeeds Clare Waight Keller after her exit in April, and will present his first collection in Paris in October. Williams will continue to operate Alyx independently.

Matthew M. Williams by Paolo Roversi

It is the second time a designer rooted in street fashion has taken the helm of a major legacy luxury brand, following Virgil Abloh’s hiring at Louis Vuitton in 2018.

It is an interesting and troubled time for the fashion industry…

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