With a name selected for its balance of charm and mystery, meaning intensely dark, the new GUCCI L’Obscur mascara is designed to be an object of beauty and desire. Featuring an ultra-rich creamy texture, which comes in one pure intense black shade, the first mascara by Alessandro Michele has a highly comfortable film with a long-wearing finish of up to twelve hours. The packaging couldn’t be prettier: a mirrored gold and pink boudoir-inspired tube.
«I designed L’Obscur mascara for an authentic person who uses makeup to tell their story of freedom, in their way. We called it L’Obscur because this word balances charm and mystery.» – ALESSANDRO MICHELE
The new mascara was already introduced at Gucci’s F/W 2020 show last week and offered its share of sartorial talking points. Michele staged a show in the round, exposing the behind-the-scenes action of the hair and makeup teams and the model dressers at work as they prepared the 60 cast members in their looks. As models were dressed in fuzzy knee-high socks, puffy ruffled lace dresses (dying!), sleek new bags, and preppy skirts, the most noticeable, eye-catching detail were tears and streaks of dark makeup running down her cheeks. The waterproof version is obviously not out yet:-) …
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Photos: @ Gucci Beauty and via Vogue.com
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