Telfar — the luxury fashion label — is outmaneuvering the fashion resale game by introducing the Telfar Bag Security program. On August 17th, the brand (known for their popular bags) posted on Instagram that their iconic Shopping Bag will be open for unlimited pre-order for 24 hours on August 19th. According to their page, every size and color will be available starting at 12:00 Am EST and received before January 15th (swoon!).

Telfar is a black-owned, non-gendered fashion brand that established itself in 2004; according to their website, they are 100% self-financed and plan production 6 months in advance. The Telfar shopping bag became an “It” bag, and a symbol of luxury for all, not a certain set with prices not going above $257.

In the past few months, there’s been a surge of Telfar resales on the market — notably from Hypernova Group — that nearly doubled or tripled the…

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