While everyone (or almost everyone) stays at home in an effort to flatten the COVID-19 curve, mirror selfies have become the new #OOTD norm.

Our usual seasonal pieces (like sunglasses, beach bags, sandals, etc.) have taken a backseat and phone cases have become the accessory of choice. But one sister duo has been dominating Instagram’s (and now TikTok’s) mirror selfie game since 2012. If you spend a decent time scrolling any of these apps, chances are you’ve seen Wildflower phone cases pop on your feed waaay before mirror selfies became the new normal.

Wildflower is Devon and Sydney Carlson’s brainchild and the brand has been creating limited edition phone cases for eight years. “Social media, for us, is second nature. We started Wildflower in 2012 when Instagram started to take off,” Devon tells Teen Vogue. “When Sydney was fourteen and I was seventeen, we were creating social media…

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