In the middle of a global health crisis, there’s one Instagram filter that skyrocketed to popularity: Butterfly Pretty. Most of us have already seen it from celebrities like Kylie Jenner, Hailey Bieber, and Dua Lipa taking snaps as they stay at home. The AR (Augmented Reality) filter consists of three blue and green butterflies with mismatched blue and green eyes. This filter and others like it have become a way we choose to present ourselves in a time of crisis. Without in-person contact, for many, makeup routines aren’t as much of a necessity. That’s where Snapchat and Instagram filters are stepping in.

Instagram’s AR filters have been popular since launching in May 2018 and then opening to all creators that October. The social distancing that is necessary during the current coronavirus pandemic has dramatically reduced the number of people we come into physical contact…

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