Jeffree Star is no stranger to beauty drama and, today, the beauty mogul has found himself embroiled in yet another controversy — this time surrounding the hexagonal packaging used on his recent Blood Lust eyeshadow palette.

As noted by Cosmopolitan UK, a beauty fan recently noticed that Jeffree’s Blood Lust palette, which comes in a glamorously gothic hexagon emblazoned with swirls and crowns, looks very similar to a product released by beauty brand Lorac back in 2014. They posted about the similar palettes on the BeautyGuruChatter Reddit, sharing that Blood Lust resembled Lorac’s packaging from the brand’s 2014 Royal Collection.

In their post, they claimed out that you can see the Lorac palette in Shane Dawson’s documentary series about Jeffree, The Beautiful World of Jeffree Star, claiming that this “proves” Jeffree knew about the Lorac product long before launching his own.


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