Jeffree Star raised more than a few eyebrows when his latest palette, called “Cremated,” hit his social channels. On May 17, the YouTuber and beauty mogul unveiled the new product, part of a larger collection launching on May 22, and it included names many deemed inappropriate and insensitive given, you know, that the world is currently in the midst of a global pandemic. Following Jeffree’s unveiling, people took to social media to share their concerns and now Jeffree himself is speaking out on the backlash.

The star addressed the controversy in a Snapchat video, which has reportedly been deleted but has popped up on Twitter. “There’s a lot of talk on Twitter…” Jeffree prefaced his video, talking directly to the camera and wearing a dark smoky eye that was probably created with his new palette. “‘Cremated,’ or any palette I’ve ever created, is my art. It’s not just an eyeshadow…

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