Since taking over the helm of Christian Dior back in 2016, Maria Grazia Chiuri hasn’t exactly received a great deal of praise when it comes to the brand’s advertising campaigns (or collections for that matter). It’s always more of the same old, same old — from repetitive model choices to the use of the same photographer season after season. But with the unveiling of the French fashion house’s latest campaign things may finally be looking up. Jennifer Lawrence (obviously) poses before the lens of Brigitte Niedermair for Dior’s latest shot up against a gray backdrop allowing the Pre-Fall 2020 collection to do all the talking.


Members of our forums were pleasantly surprised. “Although it’s exactly the same boring campaign as every other campaign under MGC, I actually like this set of pictures. There’s a very vintage feel to JLaw’s beauty here,…

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