As warmer weather approaches, fun events also start to roll out. From spring break and prom to festivals, spring is an exciting time of year but that excitement can often come with added stress when it comes to outfit prepping — Justine Skye and H&M are here to help with that.
H&M has tapped Justine Skye for another collaboration and, this time, her pieces (and accompanying campaign) are all festival inspired. Justine first ventured into fashion back in November with her debut H&M collection, which took her Jamaican heritage as the main inspiration. With this new launch, however, Justine is ready to show the world more of her personal style. “The first collection was more of an intro to who I am and where I’m from,” she told Teen Vogue exclusively. “This collection gives you more of my actual fashion sense and items I know I’d wear to a festival.”
If you follow Justine on Instagram, then you’d know she loves neon and cool streetwear. This collection reflects all of that. Justine wanted this capsule to “be for a specific occasion instead of everyday wear,” so what better occasion than festivals? Especially since she loves them, Coachella being her favorite. “I’m most excited for Coachella cause that’s the one Festival I go all out for. Also, L.A. is like my second home, so I’m really looking forward to it!”
A festival may call for the trendiest looks, but Justine isn’t creating your traditional boho-festival attire. Her collection features sheer neon co-ord sets, metallic duos, sporty biker shorts, and more. The pieces feel 100% Justine. I mean, there’s even a graphic tee featuring her face, giving off tour merch vibes.
As far as her favorite pieces from the collection are concerned, Justine’s ideal festival look would be the biker short and bralette combo. “I would wear a chiffon shirt over it for layering,” she shared. Like most of us, Justine’s favorite part of festival season is “getting dressed up and going to discover new artists” so it makes perfect sense that she’s now made clothes that can be a part of her fans’ festival experience.
Not only is this her own collection but Justine is also the face of H&M’s global festival campaign co-created with her stylist Ade Samuel and famed photographer Tyler Mitchell. She is also joining The League, H&M’s ambassador program as a storyteller for the brand.