It was cappuccino o’clock this sunny morning in Milan when Insta-feeds across the city lit up with the intel: Kim Jones is joining Fendi. By the time the details had been established—that Jones will assume the artistic directorship of Fendi’s womenswear collections while remaining designer at Dior Men—it was apparent that this new role is big news for both the designer Kim Jones and Italy’s fashion capital. 

Whether at Dunhill, Louis Vuitton, or Dior, Jones has a long and consistent pedigree of artistic and commercial success in the menswear arena. Yet the Englishman has long wished to translate his vision to womenswear, and before joining Dior two years ago was understood to have received approaches to do exactly that elsewhere. Today’s appointment might appear highly unusual in that Jones now has designing gigs across womenswear and menswear for two different houses,…

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