Fashion giant LVMH — the parent company to luxury brands such as Louis Vuitton, Dior, and Givenchy — announced on March 15 that it will be redirecting part of its operations to combat the spread of coronavirus.

According to WWD, starting on Monday, March 16, LVMH will be using the entirety of its perfumes and cosmetics division to produce and distribute hydroalcoholic gel, otherwise known as hand sanitizer. LVMH intends to distribute the products to the French health authorities for no costs, with priority given to hospitals.

“Given the risk of shortage of hydroalcoholic gel in France, Bernard Arnault has instructed the LVMH Perfumes and Cosmetics business to prepare its production sites to manufacture substantial quantities of hydroalcoholic gel to be provided to public authorities,” the company said in a statement obtained by WWD.

Since the COVID-19 outbreak, France has seen a…

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