Finding a trusted concealer can take a lot of trial-and-error — but once you locate a favorite, there’s no turning back. And there’s one tube in particular that’s reigned supreme for a full decade: Maybelline New York’s Instant Age Rewind Eraser.
A Maybelline spokesperson recently told Allure that this fan-favorite concealer gets sold once every five seconds (yes, you read that right), and it’s been declared America’s most popular concealer. Perhaps the best news is that it won’t break the bank either; one tube only costs $9.99.
With 18 shades to choose from, the Instant Age Rewind Eraser promises to remove dark circles and smooth fine lines, while leaving your eye area looking refreshed and hydrated. It’s perfect for everyday wear, Zoom meetings, and, of course, your TikTok-inspired beauty routines.
On Ulta, the concealer has garnered over 3,000 reviews with an average of…