By creating its first makeup line for men, BOY DE CHANEL, in 2018, CHANEL reaffirmed the ever changing codes of an unchanging vision: beauty is not a matter of gender; it is a matter of style. A foundation, a lip balm and an eyebrow pencil… Three key pieces of a new men’s wardrobe to use instinctively, with imperceptible formulas and a natural result. A line with midnight blue packaging, an understated design and timeless elegance.

Today, BOY DE CHANEL enriches this new approach to men’s style with a complete beauty line for modern, fluid masculinity, at ease with its era. Simplicity, precision and intuition… A skincare product and three new makeup products arrive to diminish imperfections and signs of fatigue, giving men an additional reason to feel self-confident. As always, men can count on undetectable formulas, long-lasting benefits and a natural…

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