Morphe has officially made a decision regarding their involvement with Jeffree Star.
On Friday, July 10, the brand took to Twitter to address their relationship with the makeup YouTuber, writing: “Today we’ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products. We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand.”
The major decision comes following Tati Westbrook’s claim that Jeffree held stakes in Morphe (a claim that the brand has since denied), which she detailed in her recent video, titled “BREAKING MY SILENCE….” In the 40-minute video released on June 30, Tati alleged that Jeffree and Shane Dawson manipulated her into publishing her now-infamous “BYE SISTER” video about James Charles back in May 2019.
But Tati’s video remains just…