In light of the coronavirus pandemic, many events are suffering cancelations and postponements — from concert tours to major fashion events. This latter category now includes various fashion weeks.

As reported by Business of Fashion on March 27, both Paris Men’s Fashion Week and Paris Haute Couture Week — originally set to take place June 23 to June 28 and July 5 to July 9, respectively — have now been canceled. Men’s Fashion Week in Milan will also be canceled and is intended to now be merged with the women’s fashion week still scheduled to happen later in September.

On top of that, to remain on schedule when it comes to buying for boutiques and department stores, the organizations are trying to figure out a digital alternative in lieu of a runway show for the designers. In China, WWD launched a digital-only fashion week. It was a six-week campaign that focused on sustainability…

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