Prada Timecapsule is an exclusive product drop of 50 items, occurring once a month, each first Thursday. Today, on July 2nd, 2020 the monthly Prada Timecapsule will be launched on prada.com – at 3pm CET – for 24 hours only. Forget the slow movement of our times, here you have to be fast. Stepping into the footsteps of Riccardo Tisci for Burberry, who used the so-called 24h «drop», a word mainly used in streetwear, for Burberry already, (for the previous post, click here please), Prada is finding new ways how to promote their products. However with Raf Simons at Prada, who is sharing with equal responsibilities for creative input and decision-making with Miuccia Prada, we will see a lot of interesting projects coming up.

Prada Timecapsule previous drops and the new July one

Enabled by the new Prada e-commerce platform, unveiled November 2019, this new section is…

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