Whether the result of genetics, improper makeup removal or a night spent tossing and turning, puffy eyes are never a happy sight. Sure, stars like Mila Kunis can pull off the “I’ve never slept a day in my life” look. But the vast majority of us just look, well, tired.

Rather than relying on concealer, we prefer a more clinical, long-lasting solution: eye masks. Not only do they feel great (especially if they’re gel, especially after a few hours in the fridge), eye-specific masks really get to the root of the problem. It’s all thanks to de-puffing, fine line-reducing, complexion-brightening ingredients like retinol, caffeine and, on the haute end of the spectrum, gold.

That said, you have to be careful when choosing the right eye mask for you and limit use to once or twice a week max. The skin around your eyes is thin and fragile and heavy formulas can do more harm than…

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