The future of the fashion show, at least as we know it, seems increasingly uncertain. Amid the global pandemic, fashion weeks around the world have moved to digital-only format, starting with the men’s shows that were scheduled to kick off next month in Milan, Paris, and London. Whether this trend will continue into the fall remains unclear. Saint Laurent is the first major brand to announce it would be moving off the 2020 schedule entirely, and it’s likely that others will follow suit.

With his announcement today, Kerby Jean-Raymond of Pyer Moss is proposing an alternative to a virtual experience that is primed for age of social-distancing: a drive-in fashion happening. Set to take place during New York Fashion Week this September, the event will play host to a premiere of American, Also, a feature film documenting the two years leading up to the boundary-pushing Pyer Moss…

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