In honor of Pride Month, NYC-based fashion brand Coach has launched a new campaign featuring stars like Rickey Thompson, Kim Petras, Bob the Drag Queen, and many more.

Unveiled on June 22, Coach’s “We C You” campaign aims to showcase individuals for their true colors, encouraging them to feel seem, worthy and validated regardless of their sexual orientation or gender identity. The entire campaign was shot remotely (quarantine style, of course) by photographer Christelle de Castro. 

The final product is a montage-style video featuring the campaign stars doing their makeup, voguing in their apartments, and just having fun while social distancing and celebrating Pride. “Being gay, I was always afraid of being my true self… back in North Carolina,” Rickey can be heard saying in the video. “When I moved to LA, I found home. I can be seen here. I can be the real Rickey T. I can be who I’m…

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