In this op-ed, writer Gianluca Russo addresses why he feels Rita Ora’s coronavirus merch, though definitely for a good cause, falls short.

As the COVID-19 outbreak continues to evolve, people across the globe are grappling with how to handle the pandemic — and that also includes famous people.

Some celebrities, like Idris Elba and Tom Hanks, are sharing their stories after having tested positive, with many others speaking out in their support to draw awareness to the situation. However, not all celebrities are reacting sensitively or helpfully. On March 19, a video of Gal Gadot and fellow celebrities singing “Imagine” went viral, quickly receiving backlash online by many who saw it as insensitive and useless. How does a compilation video of the biggest names in Hollywood compare to real efforts to combat the coronavirus when lives are being lost every day? Now, another celebrity is…

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