The novel coronavirus, its related lockdowns, and the cancelation of major fashion weeks in June and July have the fashion industry intensely questioning its status quo. Saint Laurent is the latest brand to try something new: On April 27, the Parisian house announced that it would move off schedule for the remainder of 2020. While Paris’s menswear fashion week was already canceled in June, many have assumed that fashion weeks could resume, in some form, in September. If they do, Saint Laurent won’t be there. In a release, the brand noted, “Saint Laurent will take ownership of its calendar and launch its collections following a plan conceived with an up-to-date perspective, driven by creativity.”

Speaking to WWD, artistic director Anthony Vaccarello and chief executive officer Francesca Bellettini painted a picture of physical-digital hybrid shows that would operate outside of…

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