In the U.S., everything white folks (myself included) do is dripping with privilege — even walking into a store and buying a new lipstick or eye shadow. We don’t often feel targeted by retail workers, we can see people who look like us in the surrounding advertisements, and we’re altogether sure that we can come and go as we please without it being A Thing. But the retail experience for shoppers of color is wholly different, which nonwhite people have been pointing out since, well, forever — but a new study commissioned by Sephora proves it as fact. 

In its research, Sephora found five key statements to be true regarding racial inequality between retail experiences. The first is that a lack of racial diversity within companies (both in-store retail workers and employees at the corporate level) results in exclusionary treatment that BIPOC (Black, Indigenous, and people of…

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