Stuart Weitzman’s advertising campaigns have looked the same for decades since they tend to be photographed by the usual suspects and feature the same faces (over and over again). The New York-based footwear brand did switch things up back in Fall 2018 and now for Spring 2020, the label has done it again by ushering in fresh talent and a new face for its latest. American Vogue regular Ethan James Green is the campaign photographer of choice this season capturing none other than tennis ace Serena Williams in the series of black and white images.


Serena’s role as the brand’s new ambassador divided our forum members. “Kick me in my head, but I will never get why she appeared on the fashion scene at all. It does NOT look good,” commented dontbeadrag.

“What a random choice. Some celebrities should stay away from the fashion industry,” avonlea002…

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