“My code name is Pearl,” confided Simone Rocha in a squeaky stage-whisper over Zoom, the week before Christmas. Finally, the cloak of secrecy surrounding the designer’s collaboration with H&M can be flung open: A set of online film teasers is launched today, January 14. “Pearl”—thus nicknamed by H&M for her well-known penchant for pearly beads—entered negotiations with the Swedish fast-fashion behemoth as far back as the fairytale time of summer 2018. The project took a lot longer than anyone foresaw, but geographical pandemic restrictions allowing, it will be at last shoppable globally in H&M stores and online in March 2021.

Essentially, the collab is an expanded microcosm of Simone Rocha’s entire Irish-Chinese feminine-feminist world for all the family, seen right through to the pink perspex shop-in- shop-fit, hangers, and sugar-almond pink packaging. “When H&M…

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