Though it might seem for some people that the traction surrounding the recent Black Lives Matter uprising had died down, in reality, the work is only just beginning. Companies and customers alike are still making important shifts in the way they operate in order to support Black communities fairly and more consistently. Some retailers, such as Sephora, have pledged to continually increase the number of Black-owned brands it carries in its stores, and some brands such as Lashify are participating in mentorship programs for Black business owners. Meanwhile, Target is rolling out an online feature to make it easier for customers to identify and shop from Black-owned brands.

Target’s new feature is a small beige badge showcasing several neutral-colored hearts, which the company is using to label all Black-owned and Black-founded brands on its website. The badge appears in the retailer’s…

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