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The Different Company Pure eVe

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Last week, I spotted an amazing fragrance on display at my hair dresser Charles Aellen Company in Zurich. It is exactly as I am loving it, powdery, yet sugary, reminiscent of how babies would smell in my imagination.

The Different Company Pure eVe, Just Pure (the name was changed from Pure Virgin. Honestly I think that this was a smart move, who would like to say they are wearing something similar to olive oil …) is a kind of «innocent and soft» fragrance. Its beautiful dry-down of a powdery white musk with a lot of vanilla, powdered sugar and delicate candied almonds feels like a second skin, like wearing a fluffy piece of cashmere. Pure eVe was launched in 2011 as a unisex fragrance. However I personally find it very feminine. The nose behind it is Céline Ellena, the daughter of famous perfumer Jean-Claude Ellena, who launched The…

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