Paris’s Haute Couture Fashion Week will go digital this July, translating the craftsmanship of couture to a virtual format for the first time. From July 6 to 8, the Fédération de la Haute Couture et de la Mode will host videos from accredited couture maisons on a dedicated platform. The videos will be accompanied by additional content and roll out on a schedule, mimicking the flow of a physical Fashion Week.

The haute couture designation is a government-mandated certification for French maisons, one that is overseen by the Chambre Syndicale de la Haute Couture and dictated by rules around hours of handicraft, types of embellishment, and creativity. The Chambre Syndicale has 16 French brand members that are legally allowed to participate in the couture week, including Chanel, Christian Dior, Jean Paul Gaultier, Maison Margiela, Schiaparelli, and Givenchy. A separate designation,…

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