When The Sims debuted in 2000, you could build over-the-top mansions and start a whole neighborhood of your own but you couldn’t really customize your Sims that much. Sure, they could have the same hair color as you, but that was about it. Now, however, things have changed and beauty behemoth MAC Cosmetics is joining forces with The Sims 4 to bring full-on, customizable makeup looks to your Sim friends.

As noted by Allure, MAC’s director of makeup artistry, Romero Jennings, has designed 12 makeup looks for The Sims 4: eyeliner, eyeshadow, lips, and cheeks. Your Sims can boldly go where no Sims have gone before: to the MAC makeup counter! According to a press release shared by the brand, with the collab MAC has become the “first-ever makeup brand available in the game.”

“As an artist, my inspiration can come from pop culture, street style, fashion week, social media,…

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