In Wednesday’s post about the departure of Rolex, Tudor, Patek Philippe, Chanel and Chopard from Baselworld, I rose the question if this will be the end of the famous watch and jewelry show. Here is the answer and some more breaking news as the Swiss watch manufactures belonging to the LVMH Group, the world leader in luxury, have chosen to leave Baselworld in order to join the other flagship brands of the Swiss watch industry in Geneva from 2021 onwards. This includes all brands from the LVMH Watchmaking Division, TAG Heuer, Hublot and Zenith, as well as the House of Bvlgari.

Within this context of clearly weakened representation of the Swiss watch industry and hence inevitably lower participation, it appears clear to the brands composing the Division and to the House of Bvlgari that they must also withdraw in order to preserve their image and their relations with their…

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