Daylight saving time might have literally brightened up our days, but it can’t take all the credit because Ulta Beauty’s 21 Days of Beauty Event is here as well! If you’re a beauty lover, this event will turn your frown upside down in a second. And the best part? That smile lasts not one, not two, but three whole weeks.

That’s right, the biannual sale we’ve all been waiting for starts this weekend, March 15, and will run until April 4th. During those glorious days, Ulta will be dropping 50%-off deals every single day. But you know what they say, nothing lasts forever and besides the sale ending on April 4, each product will only be for 24 hours, so some planning is required.

Amongst their 60+ offers there are true gems like Hilary Duff’s holy grail lash product and Stila’s Stay All Day Liquid Eye Liner, which happens to be the best waterproof eyeliner in our books. Plus, there are also…

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