Following widespread petitions calling for change, Unilever has announced it will be officially changing the name of its “Fair & Lovely” skin-lightening line, sold in India.

According to Dazed, Unilever announced the decision early today, June 25, following widespread complaints. Over the last few weeks, many users have taken to the Internet to point out that the brand’s “Fair & Lovely” promoted colorism within the Asian market. 

“This product has built upon, perpetuated and benefited from internalized racism and promotes anti-blackness sentiments amongst all its consumers,” states a popular change.org petition that asks for the “Fair &Lovely” line to be discontinued. “Colorism, discrimination based on the color of your skin, is a direct by-product of racism affecting millions of people today, that fairness creams such as Fair & Lovely continue to advance.”

The petition,…

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