Because of the pandemic, fashion designers and legacy brands have been tasked to think outside the book, pivoting their strategies to reflect the times. Who knew that for legendary house Valentino, that would include a card game collaboration?
Over the past week, Maison Valentino has rolled out a partnership with We’re Not Really Strangers, an independent platform by LA-based model and artist Koreen. Showcased in a series of Instagram Live videos featuring fashion’s top commentators and powerhouses, the game — made of 25 conversation cards — is intended to reflect “the shared values of both brands: Empathy, individuality, and positivity.” Each card ponders a deep, thought-provoking question, encouraging the participants to engage in an eye-opening, honest conversation. Among the stars to participate in the brand’s Instagram Live series are BryanBoy, Aimee Song, Irene Kim, and