We’ve made it abundantly clear over recent months that Vogue Germany isn’t our favorite magazine on the market. After all, the mag failed to celebrate the vast majority of its 40th anniversary in style last year and covers starring Hailey Bieber, Helen Mirren and Toni Garrn haven’t cut it in 2020. Given the current pandemic, publications are scrambling for content with Vogue Germany enlisting photographer Julia Noni to capture the cover solo for its double July/August issue. The image consists of a portrait of a Hermes scarf blowing in the wind on a beach in Normandy, France.

IMAGE: VOGUE.DE

The outcome fell (mostly) flat on our forums, however. “Looks like a rejected Hermes campaign,” declared phungnam96.

“An unremarkable image, made even more unremarkable by the hideous layout,” added mikel.

“Can we finally drop all these boring gimmicks now and go back to fashion…

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